Nashville, TN - October 15, 2009 - They're on a successful tour, their new project's debut radio single, "Arise" is already at #3, they are obtaining steady record sales, and are garnering amazing project reviews. Yes, it's Avalon, one of Christian music's premier and award-winning vocal groups, who continue to feel Reborn with their latest project, just released September 15th on E1 Entertainment.

Avalon, along with tour mates Selah, are halfway through their extremely successful tour, "An Evening with Selah & Avalon," with most nights being performed in front of a sell-out crowd! Then, turn on the radio and you're bound to hear "Arise," the quartet's first single off of Reborn. "Arise" is already at #3 on Billboard's Soft AC/INSP Chart and continues to climb the charts every week.

Since its mid-September release to much acclaim, stellar reviews continue to roll in about Reborn:

"With pulsing keyboards, wall-to-wall guitars, palpitating bass lines, and authoritative vocal arrangements, each track cleanly advances from one to the next, casting the aggressive vision from the title track's first downbeat to the final mega-worship strains of 'Holy.'...You'd be hard pressed to find four finer vocals channeled in such a cutting edge musical atmosphere in Christian music today...Avalon's first thirteen years in the biz will forever be in the CCM history books. Reborn is a good beginning to the next thirteen-plus years of Avalon history making."
- ChristianMusicToday.com

"The new album is a refreshing new rendition of a time-honored vocal group. It's like the group has recharged their musical batteries. Reborn is more progressive than their usual style with a much bigger sound, but still with their familiar uplifting lyrics and spectacular harmonies. I imagine that when Avalon takes this on the road it's going to be impressive...The group has certainly stepped outside of their comfort zone.."
- AlphaOmegaNews.org

"Avalon has delivered a new project that gives its audience much more by way of the lush harmonies that we were first introduced to coupled with a lot of musical chances for an Avalon album...True to form, the Avalon harmonies are ever present, but a nice surprise is the use of overlapping the harmonies in the songs "Free", "California" and "Alive". Just take a listen to the song "Angels" and try to remember that you are listening to Avalon...Reborn re-introduces its audience to the re-invigorated, re-imagining of this quartet, and it is simply REFRESHING!"
- TitleTrakk.com

ABOUT AVALON:
Reborn is Avalon's 14th recording in a career that has spanned nearly 15 years of music and ministry. The group has an astounding 21 #1 hits, six Dove Awards, an American Music Award, and three Grammy nomination nods to their name. Comprising the quartet is Janna Long, the group's founding member, Greg Long (Janna's husband and group member since '03), Jeremi Richardson, and its newest member, Amy Richardson, making her Avalon debut on Reborn, who is also Jeremi's wife. Avalon will continue to tour with Selah this fall on the "An Evening with Selah & Avalon" tour. For remaining tour dates and more Avalon information, please visit:

www.Avalonlive.com